5 Psychological Principles Applied to Sales – onlinko

In today’s post, I’m going to show you the psychological principles that you need to apply to your business to increase your business sales and income

Here’s how you can start applying some basic psychological principles and how they can help you become better at sales.

1. Your inner dialogue matters

Salespeople are the lifeblood of every company. When you bring in new customers or help retain existing customers, you’re the one creating the revenue stream for the company. Remind yourself that you’re important.

Sales are not about squeezing people. If your inner dialogue towards your job is largely negative, that will show up in your results.

Changing your mindset about what you’re actually doing can improve your ability to prospect and increase your performance.

2. People don’t buy price and quality

While a good price and high quality are often reasons people like a product, they’re not the reasons people buy them.

In both B2B and B2C companies, people buy products because they feel like they will help solve their problems and meet their needs. Products are meant to accomplish something.

It’s your job to root out their underlying feelings. Approach people with an open mind, ready to learn what they actually want to accomplish and what they’re missing.

Listen closely, then you can match a product you offer to their needs and demonstrate how it will help them succeed.

3. Out of sight, out of mind

Don’t let your prospects forget about you. No matter how important you are in your own daily life, no prospects are going to remember you without a good reason. The best way to be memorable is to be present.

Regularly providing value to prospects and existing clients can keep you in their line of sight. This means sending out informative emails on topics the recipient cares about.

For others, it could mean a quick call to check up on the product purchased or general customer progress.

Being present keeps you in the game. Whether you see the benefits immediately or not, the efforts often pay off with direct sales to those clients, references to new clients, and product or service recommendations.

4. Social proof matters

The opinions and experiences of other people matter deeply to us. In many cases, the first opinions we hear about a company, product, or service hold more weight to us than what we hear later.

It also indicated that we often feel better when we agree with the opinions of others, whether negative or positive. When there are existing opinions expressed about something, we’re more inclined to agree with them.

Make sure you’re showing the real, positive impacts of your products. Broadcast your happy customers and showcase their great results. This small step can create a better overall image.

5. Scarcity increases the value

When something is viewed as scarce, there is more value and importance assigned to it automatically. This looks different in each industry, but it always appears in some way.

In direct-to-consumer industries, scarcity can appear in messages telling you that an item is low in stock or that a certain deal is only available for a short time.

In B2B spaces, scarcity shows up as deadlines for contracts or time periods for deals. Creating scarcity can be a great way to develop a sense of urgency around what you’re offering to your prospects or clients.

This isn’t an underhanded practice with false narratives. Instead, it’s a way of working your sales around the natural product cycle in your company.

What Did You Think?

Now I’d like to hear from you:

Which technique are you going to try today from this psychological sales post?

Are you going to be present in the game of posting content to help your customers have you in mind or make your client understand how you can help solve their problem through sales and not selling through Price and Quality?

Either way, let me know your thought by leaving a comment below right now

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