Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active users, it’s also expanded its advertising network to suit a wide range of businesses.
Facebook offers a unique opportunity for marketers to augment their organic efforts through advertising campaigns.
Now a ton of the benefits of advertising on Facebook are obvious, but paid advertising does come with a lot of complexities.
It’s important to understand what Facebook offers businesses and how its paid ad network is built to offer a bunch of advertising options before you can see how it might help you reach new audiences.
Aside from email marketing, flawless web design, SEO, and organic social media, Facebook ads are important.
There are billions of people who use Facebook every day, and if you place a targeted ad on the platform, your chances of reaching them skyrocket. This is a necessity — organic traffic on Facebook is almost non-existent.
Compared to the post boost, Facebook Ads have a higher CTR (click-through rates), lower CPM (Cost per 1k impressions), lower CPC (Cost-per-click), and better reach.
It also makes sense to run Facebook ads in 2024 when your target audience is worth 2.249 billion.
6 Benefits of Facebook Advertising
Micro-Target Your Exact Audience
Facebook’s targeting capabilities when it comes to the level of granularity are beyond amazing. You can target based on interests, behaviors, demographics, age ranges, connections, locations, or languages.
You can even target your competitors’ fans.
The targeting capabilities can dig deeper than any other platform, and you can layer them and combine them to make sure you’re eliminating users who aren’t your target market.
This is important! The audience quality is more important than the size. We want conversions.
You should be looking for Facebook users who are potential customers — the people who will most likely buy your product, instead of just random visitors.
Also, check out our post on how to schedule Facebook posts to learn how to boost your engagement!
Targeting is probably where Facebook excels the most compared to other advertising platforms. You just won’t find these options elsewhere. You can even start a private Facebook group for more targeted info!
Create Ads Catering to Your Specific Objective
The act of creating an ad on Facebook is made simple by the platform. It guides you through steps that let you choose the kind of ad, target your audience, and set a timeframe and your budget.
Moreover, the advertisement can be tailored to fit your specific goals. Facebook categorizes these as “objectives.”
Whether you aim for increased post engagement, more website clicks, additional page likes, or any other specific goal, you can customize your ad accordingly.
This allows you to control the ad you create. It also tells Facebook how it should be optimizing its ads to deliver the best results possible.
Since the ad is customizable, you can create something that will reflect your brand and target audience for a better response.
Facebook ads can give results very fast
Facebook business ads are ideal for brands that are looking to run both short-term and long-term digital marketing strategies – since they can start providing revenue/conversion as soon as they go live. But they’re best for fast results.
Once ad campaigns are set up in the Ads Manager, are reviewed by Facebook, and once they go live, they start working immediately and begin showing your brand/products to potentially thousands of people instantly.
Ads are normally approved within 24 hours, so the Facebook advertising benefits come from giving businesses a way to start getting sales within a couple of days.
You’ll Reach Far More People Than You Ever Will With Organic Posts
If you’re running a business page, you might not be aware that only the tiniest fraction of your followers even see what you post. It may sound extreme, but it’s completely true
Over the last couple of years, Facebook has decreased business pages’ visibility in news feeds — a frustrating algorithm update for business owners everywhere.
Even Mark Zuckerberg confirmed that they would prioritize posts from friends and family more frequently, effectively putting our business pages on the back burner.
If you’re going to use Facebook for marketing in any capacity, you must use ads if you want your potential consumers to know about your business. You don’t need a big budget, but you do need a budget.
Facebook ads give you a lot of bang for their buck, and if you know how to target and create them, the return you’ll see will be worth every single penny.
Pay-per-click ads through Facebook are easy to set up
Facebook advertising is available to all businesses and entrepreneurs. The entire ad system exists within Facebook, all that’s needed is a Facebook page or an “advertiser” role for an existing page.
From there ads can be created:
From the business page itself (by clicking on “Business Manager” from the admin menu).
Through the ad creation page on Facebook.
Through the Ads Manager mobile app.
To take advantage of Facebook advertising, that’s all that’s needed to get started. From there, marketers can set up goals, and ad campaigns, find audiences, and more, using in-house tools.
Sponsored messages offer very strong benefits
One of the biggest advantages of Facebook ads compared to other platforms – especially search PPC – is its Sponsored Message feature.
Sponsored messages give businesses the ability to send offers, promotions, and updates directly to people who communicate with them on the Facebook messaging platform.
These ads can be created just like any other ad through the Ads Manager – with “messages” as an objective.
This is a great option for advertising given how enormous the messaging portion of Facebook has become.
1.3 Billion people use Messenger each month, and Messenger ads have a 70% better open rate than email marketing, along with a 10-80X better engagement than organic posts. For that reason, they are often better for reduced cost-per-action (CPA).
Get Clicks and Conversions Cheap With Proper Targeting
That is made possible because Facebook’s CTR (click-through rate) is steadily increasing due to its improved advertising tools. That’s why businesses are learning how to use ads properly.
Due to the constant improvements in targeting capabilities and creativity, business owners can effectively target the audiences they want to reach, and they can do so for a low cost.
With the minimal cost you pay to run a Facebook ad and specifically target only the people you want, you’re spending a small amount of money to reach however many people you need to and ultimately make money off of your ad.
To be clear, testing your ads costs the most money, which you’ll almost always have to do. Facebook ads hardly ever work on the first try and need to be tweaked. This is very normal.
You should account for this testing phase when setting your budget.
Conclusion
Advertising on Facebook offers a multitude of benefits that can help businesses of all sizes achieve their marketing objectives.
From its massive audience reach and precise targeting to cost-effective solutions and advanced analytics, Facebook provides the tools and capabilities needed to create effective and impactful advertising campaigns.
By leveraging these benefits, businesses can enhance their brand visibility, engage with potential customers, and drive growth in a competitive digital landscape.
Whether you’re a small business looking to build brand awareness or a large corporation aiming to boost sales, Facebook advertising presents a valuable opportunity to connect with your target audience and achieve your marketing goals.
Here are the benefits of Facebook advertising for your business – contact our team to get started! We can help your business grow with professional paid-media marketing services and Facebook ad management.
If you don’t have the time to learn how to advertise effectively on Facebook then you should consider getting the assistance of Onlinko marketing agency which manages social media advertising for their clients.
