In today’s post, I’m going to show some of the reasons that will help you choose social media marketing over conventional marketing in the year 2023
When you start developing a strategy to help market your business, often you look at various tactics in order to determine what will help you succeed.
And while a good marketing mix is necessary, often small businesses do not always have budgets to cast a very wide net, so you have to make every dollar you spend work as hard as it can.
Why Social Media Marketing is better than Conventional marketing strategy:
1. Marketing Expense
Traditional Marketing is expensive (like radio, local TV, even print or direct mail) – You often have to commit to long-term in order to help gain some efficiency, and even then the costs seem high for businesses with limited budgets or those who are just starting out.
It’s hard to change traditional advertising once it gets running. From a tactical perspective, you may still be in a contract to execute multiple insertions within the medium you choose and you can’t make moves without a penalty.
From a creative standpoint, it takes longer and more money/time to change your messaging and ad creativity.
3. Generating a Dialog
Traditional Media is a one-way street. You’re talking to someone or in a group instead of engaging in a dialog with potential customers.
There’s no opportunity for immediate contact through the advertising medium itself.
In order for a potential customer to begin a dialog, they need to jump through many hoops they may not be willing to do in order to reach out and ask a question.
4. Measurement & Analytics
Attribution models have improved for traditional media, but the action someone took which can be directly attributed to traditional ads is still a little fuzzy.
And often the analytics and reporting are not in real-time or as detailed as needed to make strong business decisions quickly.
5. Target Audience
Traditional media is still very, very active. You do your best to target your audience based on demographics, geographies, and listening, watching, or reading habits, but it’s still a pretty broad audience.
You’re often left communicating to large groups of people who may never show any interest in your product or service, or you have to tailor your message to a broader audience, which could alter your brand personality.
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What Do You Think?
Now I’d like to hear from you:
So, what social media marketing strategies are you going to add to your business to make your business stand out and also use to replace conventional marketing?
Either way, let me know by leaving a comment below right now