INTRODUCTION
If you’ve ever wondered how to improve your ranking on Google Business, then you’re in the right place!
Onlinko is a leading Nigeria Digital Marketing Agency based in Lagos and we’ve concocted a delightful concoction of helpful Local SEO and GMB tips that will get you to the top of the GMB game.
So, buckle up, buttercup! We’re about to catapult your business to Google My Business stardom (insert dramatic drumroll here) using Onlinko’s GMB profile as an example.
GET YOUR NAP RIGHT, OR TAKE A NAP
NAP isn’t just a short snooze we all crave after lunch. It’s also an acronym for Name, Address, and Phone Number – the essential information Google My Business relies on to rank your business.
Ensure you get it right or be prepared to nap while your competitors rise in the ranks. You can see Onlinko’s NAP in this screenshot here:
EMBRACE THE POWER OF REVIEWS (NO BRIBES, PLEASE)
Onlinko knows how tempting it is to bribe Aunt Brenda with homemade cookies to write a rave review about your business.
But, trust us, that’s not the way to go having seen many clients fall foul of this exact trap.
Encourage and invite genuine reviews from your satisfied customers.
More positive reviews will make Google believe you’re the bee’s knees and push you up those much sought-after rankings. Just remember, when it comes to reviews, quality beats Aunt Brenda’s cookie-induced ramblings.
BE GENEROUS WITH PHOTOS (NO CATFISHING ALLOWED)
A picture is worth a thousand words, and in this case, it could be worth a higher ranking on Google My Business.
Upload high-quality photos of your products, services, work, and location, but please, no catfishing.
Using images of an upscale restaurant when you’re running a cozy little cafe is not going to make Google (or your customers) very happy. Be true to yourself, and Google will reward you with rank.
UPDATE YOUR BUSINESS INFO LIKE YOU UPDATE YOUR SOCIAL MEDIA
Let’s face it, we’re all guilty of updating our social media profiles more often than we’d like to admit.
So, why not extend that enthusiasm to your Google My Business listing? Keep it fresh, relevant, and up-to-date.
Google loves a well-maintained listing and may just bump you up the rankings for your diligence and for fundamentally improving Google’s own user experience. It’s all about playing their game!
GET YOUR CATEGORY GAME ON POINT
Selecting the right category for your business is like choosing the perfect outfit for a first date – it can make or break your chances.
Be as specific as possible when selecting your business category. If you’re a vegan pizzeria, don’t just choose “restaurant.” Go for “vegan restaurant” or “pizza restaurant.”
The more precise you are, the better your chances of attracting the right customers and making Google fall head over heels for your listing.
Onlinko as a Digital Marketing agency is a little restricted on what we can choose and so by way of example, our chosen GMB category is ‘Marketing Agency’.
