As a business owner, staying ahead of the competition by incorporating various digital marketing strategies into your mobile marketing strategy is essential.
Leverage Social Media Platforms
Social media platforms like Facebook, Instagram, and X (formerly Twitter) are viral among Nigerians. Businesses should capitalize on this by creating engaging content and running targeted ads on these platforms.
SMS Marketing
Sending text messages to your clients or potential clients is referred to as SMS marketing.
An SMS campaign is ideal for mobile marketing since it allows you to communicate with your customers directly through SMS.
Additionally, if it comes from a company that people like, they actually have a tendency to be inclined to sign up for text offers.
Leverage Email Marketing
Email marketing allows you to directly engage with potential customers and drive them towards making buying decisions.
However, with the increasing demand for bandwidth and the prevalence of network congestion, ensuring a high quality of service is paramount.
Leveraging digital technology, such as Google’s development of optimized searches, can help your business stand out and increase your response rate.
Mobile-Friendly Websites
With most Nigerians accessing the internet through their smartphones, companies must ensure their websites are mobile-friendly.
This means optimizing websites for smaller screens, ensuring fast loading times, and providing a seamless browsing experience.
Collaborating with Content Providers
Additionally, collaborating with content providers can exponentially enhance the effectiveness of your mobile marketing efforts by delivering engaging and relevant content to your target audience.
By focusing on these key elements, you can develop a tailored mobile marketing strategy that effectively reaches potential customers and drives business growth in the dynamic landscape of Nigeria’s mobile market.
Make Your Business Phone Number Clickable
Mobile users are action-oriented.
When they pick up their phones, they have a plan to open an app, make a call, send a text message, take a photo, or some other action. Therefore, you want to do everything you can to make these actions easy for your users.
One of the best mobile marketing strategies to do this is to make your phone number clickable.
People are not going to spend the time to quickly memorize your business phone number so they can type it into their phones to make a call.
They also aren’t going to spend much time looking for your business information. If it’s not easy to find, they will quickly move on to another business.
Put Your Call to Action in a Prominent Place
One of the most challenging things about designing webpages for mobile devices is all of the different screen sizes.
You have to create responsive designs that adjust for all users, and you even have to plan for new smartphones.
However, this makes marketing even harder because you need to have a call to action on your mobile website, but it can’t be the first thing users see.
You must find a balance between placement, size, and actionable copy.
Make your call to action prominent, but don’t let it distract or hurt your business reputation.
Location-Based Marketing (GPS)
Location-based marketing uses the GPS function on smartphones to help marketers show promotions and relevant content according to users’ locations.
Sometimes location-based marketing is called geotargeting or geolocation marketing.
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As this guide outlined, approaches from search optimization to paid advertising, social media engagement, and content marketing each play an important role in raising qualified leads and sales.
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As a full-service digital agency, Onlinko Marketing works hand-in-hand with clients to develop forward-thinking strategies, execute tactically, and analyze results.
