SEO Service takes your business and displays it to users who are searching on Google and other search engines for the services you provide.
By partnering with a digital marketing company, you are boosted to the top of search results, bypassing competitors and improving your customer acquisition rate.
Marketing today has moved from print to digital. Customers are finding more businesses by turning to their phones and Google instead of turning to the Yellow Pages.
To optimize your business in the world of digital marketing and make your dollar go further, SEO (search engine optimization) is a way for businesses to get found online.
Learn how SEO helps you increase your sales and revenue – we take a quick dive into the importance of SEO, how SEO helps to target your niche audience, and what continued SEO optimization looks like for continued, long-term business success.
The Importance of SEO SERVICE
SEO is about more than online visibility. With the proper use of SEO, you can target your niche audience on a long-term scale and avoid PPC advertising costs.
That’s because SEO utilizes keywords – the terms and phrases people are most likely to use when searching for your products, services, and location.
Utilizing the proper research beforehand, you can use keyword phrases to get as broad or as specific as you want to reach customers.
The best thing about an SEO approach is that you’re targeting customers who already want what you are selling.
This means increased website traffic, better-quality submission forms, and improved sales rates. Your reputation will rise as you retain more customers and visitors through your targeted approach.
Enhance Online Visibility
Targeted Traffic Generation
Build Credibility and Trust
How to Target Your Audience with SEO
The first rule to boosting sales is to sell to the customers who want your product.
By bypassing the need to identify a problem with a client and instead immediately showing solutions to conflicts users already have, you’re jumping ahead in the sales funnel, saving you time and money in your customer acquisition.
Keyword targeting is how SEO helps you jump ahead in the sales funnel and market to these users directly.
Your digital marketing company will research what terms are related to your products and services that people are using – phrases like “how to stop a leaky faucet” or “storm repairs near me.”
Incorporating phrases like these into your content boosts your website to the top of Google so clients can find you, contact you, and get their problems solved.
Here’s how to use SEO effectively after you’ve completed defining your target audience and researching keywords that will lead them to you.
On-Page Optimization
You will want to enhance your website with key phrases and terms that explain why your product is the best at solving common problems users have.
You’ll use these terms in moderation throughout headers, photo captions, calls to action, and general content.
Make sure your content is personable to your business, your location, and your audience.
Remember, Google may crawl your website but real customers read it – give them an authentic, easy-to-navigate experience that isn’t over-stuffed with keywords or nonsensical phrases.
Off-Page Optimization
Keyword targeting on your website is the first step to boosting your Google rankings. However, search engines like Google also take into account your reputation and presence outside of your website.
You can build your off-page presence by engaging via an active social media profile through any channels that are organic to your audience.
Release PR statements, partner with other local businesses, and reach out to your local online news outlets to submit an article or announcement with links back to your website.
Connect other review websites so you have multiple verified accounts that confirm your information across the web. The more places you exist with quality content, the further your reach goes.
User Friendly Designs
The number one way to tank your SEO is by having an unresponsive or badly laid out website. Make sure your website loads quickly, adapt to cell phones, has easy-on-the-eyes colors, and doesn’t have too many pop-ups.
A fast-loading website that is easy to navigate keeps users happy and clicking through your content on their laptop or cell phone.
Talk to your digital marketing company about a bundle deal to discount continued web design and web hosting for the best results.
Use More Than Short Keyword Phrases
Long-tail keyword phrases allow you to target your niche market very specifically. Research shows that while a broader audience casts a wider net, a more niche approach returns higher ROI.
It is much better to cater your content to a market you know is interested and loyal vs a wider section that may be on the fence about your services.
Don’t be afraid to cater to those smaller audiences that are more passionate and invested.
Continue SEO for Long-Term Growth
Unlike other digital marketing approaches, SEO is not a one-and-done. Search engines like Google are constantly updating their requirements, analytics, analysis, and more.
Alongside those changes, competitors are constantly watching other businesses and pivoting their approach to gain their rankings back.
Because of this, it’s important for your business to consistently stay on top of SEO updates. This can be done via an internal member of your marketing team or a contract with a digital marketing company.
Digital marketing companies will always stay on top of ranking data, Google updates, and competitor changes, freeing up your team’s time.
You can pivot your involvement as needed to increase or decrease hours during busy seasons to make your dollar go further.
Here Are Our Tips For Easy Long-Term SEO Updates To Add To Your Checklist:
Keyword Performance: Monitor your keywords regularly to be sure your ranking hasn’t fallen.
Stay on top of new keyword phrases, changes in lingo, and how your competitors are ranking in comparison to you. New phrases are born all the time, don’t miss out on what is trending because you slept on keyword research.
Audience Behavior: Track how your audience is behaving on your website over time. Is your bounce rate better or worse, where is your audience coming to you from, and what pages do they visit the most?
A heat map is a great tool to monitor where traffic is falling off so you can update and motivate customers to keep scrolling until they buy.
Local Searches and Map Pack Ranking: Don’t forget local! Update your Google business listing with business hours as they change, products, menu items, service locations, phone numbers, and more.
The quickest way to lose customers (and rankings) is to have outdated information that is misleading and frustrating for online users.
Review Acquisition: Never top acquiring reviews. Encourage users to leave honest reviews via print-outs on the receipt, postcards in their product boxes, QR codes at the checkout desk, a CTA on your website, and more.
Word of mouth, even online, can take your business further.
Smooth Checkout Process: Make sure online contact and checkout are easy – don’t leave users guessing, navigating a lot of pages, or having to click through a lot of info. Make it streamlined, easy, and simple.
The less a customer has to do to reach you, the more likely they’ll initiate contact.
Social Media Activity: Never neglect your social media, even if you think it isn’t providing tangible results. Part of social media is showing an active business.
Posting even three times a week can show users you’re doing well. Use it to celebrate holidays, display products and services, update hours, honor milestones, and more.
A simple photo can make all the difference in how a client interacts with your business.
As a leading SEO Company in Nigeria, we have a proven track record of evolving SEO strategies and other Search Engine Optimization services that have helped businesses rank higher on the search engine, drive better traffic, and get more clients from their websites.
Reach out to Onlinko and let us get your company to the first page of Goggle
