Get Customized Email Marketing Strategy And Flawless Execution

Email isn’t dead. And it’s not going anywhere anytime soon. Our proven approach drives engagement through automated, personalized messages thoughtfully designed to create a more cohesive and meaningful brand experience.

email marketing company lagos
Email Marketing in Lagos
ONLINKO DIGITAL MARKETING AGENCY

Why Email Marketing?

If you’re new to understanding how email marketing supports your marketing funnel, it will make you wonder why you’ve never done it before.

Email marketing, unlike any other marketing channel, touches every stage of the funnel. It should be leveraged across the entire sales funnel and beyond to maximize the ROI of every touchpoint.

ONLINKO DIGITAL MARKETING AGENCY

The average user receives over 200 marketing emails per day

This makes the typical consumer inbox one of the most competitive landscapes your business will find itself in.

The average person has an 8 second attention span. A goldfish beats that with a 9 second attention span. 8 seconds isn’t a lot, and users are bombarded with marketing messages.

Tools like Mailchimp have brought the power of email marketing to the masses, which overflows a user’s inbox making visibility the biggest email marketing challenge of today and why the strategy behind the send is so important.

email marketing

Prioritize the opportunities that drive incremental revenue

List reactivation

Get the most value from your current subscribers.

We’ll assess your email marketing lists, and develop a strategy for targeting your most engaged subscribers. This improves engagement levels and maximizes conversion rates.

Identification & list growth

Build more profitable email lists.

We’ll create a system that captures the highest possible percentage of traffic-driving opt-ins throughout your sales funnel. Our system of opt-ins and offers keeps your lists full of high-interest subscribers.

Lifecycle roadmap

Map your customer lifecycle, and automatically send emails at every conversion opportunity.

We’ll identify the customer behaviors that indicate the highest buying intent and use email triggers to send emails when they will drive the most revenue. Triggered emails automate your email sends and maximize your email marketing revenue.

Sunsetting

Boost your email marketing performance by sending fewer emails.

We’ll establish a plan and policies for identifying and automatically removing inactive subscribers from your list. Sunsetting automates email list maintenance and improves email deliverability.

Newsletter strategy

Get more revenue from your email newsletters.

We’ll evaluate your audience and develop a strategy for the content, cadence, and design of your broadcast newsletters. Optimizing your newsletter engages new subscribers and retains current customers.

Data consolidation

Create a single source of truth for every subscriber.

We’ll work with you to marry historical purchase from your eCommerce platform and email engagement data from your legacy ESPs. By creating a complete profile for every subscriber, you can make better segmentation decisions and deliver more targeted email.

ONLINKO DIGITAL MARKETING AGENCY

Over 80% of users will delete an email within 3 seconds if it doesn’t look good.

Ensuring design and strategy are aligned is absolutely critical to running successful programs. If you get an email on your phone that doesn’t look good, what do you do?

Elevate your brand and drive conversion

Copywriting

Get more responses from every email.

We’ll write conversion-focused email copy with email-specific direct response techniques that compel your subscribers to take action.

Development

Know that every one of your emails will render perfectly.

Our team of expert email developers understand the demands of the modern inbox. They use email-specific development methods to ensure your emails look flawless in every inbox.

Design

Optimize your email designs for conversions.

Our email design team is a group of email specialists who only design emails. Our email designers have created thousands of successful email templates.

Quality assurance

Reach your customers, no matter what device or email client they use.

We put every email through rigorous testing to guarantee maximum compatibility. So, you send emails that display perfectly in any email client, on any device.